Meet Tracy, the driving force behind Dark Horse Shooting, a premier competitive shooting instructing company with an unwavering dedication to firearm safety and expert marksmanship. Tracy approached us with an inspiring vision: to craft a brand that radiated trust, proficiency, and accessibility, encapsulating the essence of a top-notch shooting instructor.

 

Brand Development: Our design experts kicked off the process by brainstorming logo concepts in close collaboration with Tracy. The concept of being the underdog was foundational to Tracy’s brand. For him, a dark horse resembled that. We crafted a modern twist to the art of being an underdog.